Consumer Products Analytics
Real-time agility is essential in consumer products. Whether it’s managing inventory or optimizing marketing campaigns, your teams need in-the-moment awareness about every aspect of your business. Qlik’s analytics allows you to combine data from many sources and freely explore and analyze that data in real-time to make lightning-fast, data-driven decisions such as:
- Improving the accuracy of supply and demand forecasts by integrating internal and external data sources
- Gaining real-time visibility into business operations by collaborating with suppliers and trading partners
- Innovating brands and categories by understanding consumer trends and segmenting markets, customers and competition
- Avoiding out of stocks by tracking on-shelf availability
- Optimizing marketing effectiveness by tracking KPIs across retailers
Qlik’s active intelligence allows for real-time analysis and interactive visualizations, and Qlik alerts help you stay on top of your business and take timely action.
Qlik helps Benjamin Moore transition from being product-centric to customer-centric
Qlik CPG analytics embedded in Benjamin Moore’s CRM gives their sales team the actionable insights they need, directly within their workflows.
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Big savings by optimizing inventory
Cereals and muesli producer Brüggen uses Qlik to achieve 3 goals: high service level, minimization of production and lower inventory costs. -
Deep customer understanding
Dah Chong Hong Holdings, a large FMCG & pharmaceutical company headquartered in Hong Kong, uses Qlik to integrate data from its new ERP systems to gain a deep understanding of both its customers and its business. -
Improved demand sensing
WD-40 uses Qlik self service CPG analytics to increase sales visibility with on-demand analysis of real-time POS data.