Marketing analytics is the practice of combining and analyzing datasets, identifying patterns, and then coming away with actionable insights that improve the ROI of marketing efforts. By combining data from many different sources, modern marketing analytics provides a holistic picture of your business and lets you plan and optimize across the entire funnel based on revenue attribution. Plus, today’s self-service, AI-powered analytics allows any user to analyze and visualize their data, design dashboards and run reports. Even if they’re not analytics experts.
As a marketer today, you’re surrounded by large and complex datasets from many different and unconnected sources—ad platforms, CRM, marketing automation, web analytics, IoT/product, even real time sources. So unless you spend hours preparing data in custom spreadsheets, you can’t tie this information together to see how your efforts impact revenue and optimize across the full customer lifecycle.
Modern marketing analytics from Qlik automates and accelerates data integration and prep, empowering your teams to focus their time exploring trusted, governed data using advanced self-service marketing analytics to uncover hidden insights.