The Data-Driven Revenue Operations Team

Aligning Data and Analytics for Better Results

The Revenue Operations approach may be new to many organizations. But with expansion of e-commerce and SaaS recurring revenue models, the need for marketing, sales, customer service and finance to be better coordinated across all revenue sources has never been greater.

In this ebook, Ventana Research describes how an effective Revenue Operations approach uses data, analytics and metrics to ensure alignment across teams with corporate objectives as the ultimate outcome. You’ll read their perspectives on how:

• The economics of new business models are driving the need for change
• Siloed data prevents the overall customer view from lead to expansion
• Data and information linked to action is more valuable than data that describes the past

Download this Ventana Research ebook now.

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