Qlik’s one-of-a-kind associative technology sets it apart from all other BI solutions on the market. This white paper provides an overview of that technology and the value that only Qlik® can deliver. It also outlines the differences between the Qlik Associative Engine and query-based BI tools, and it explains how Qlik enables users of all skill levels to improve the effectiveness of their analysis and achieve a deeper, more complete understanding of their data.