BT has 30 million customers with a core strategy of delivering a truly personalized experience for every customer across multiple channels and touchpoints. This means that data needs to be centralized and democratized across processes, decision-making and frontline systems, including analytics. By rolling out Qlik Sense, BT saves around £2m per year. 1200 of their business users engage with their Qlik apps resulting in much faster decision-making, which is vital in such a competitive market.